Everyday businesses expand and retain clients by using education. Think about it – major successful businesses are already doing this. Home Depot creates longtime customers by teaching them how their products work and why you need their products to improve your home. From cementing a patio to installing tile, Home Depot can show you how to do it. And sales associates are more than willing to show customers where the necessary supplies are located for purchase in their store. Michaels arts and crafts stores is another example. Want to learn how to knit? Michaels has a class for that. How about Apple computers? Don’t know why you need an iPad? Visit an Apple store and one of their friendly associates will teach you the many wonderful ways an iPad will simplify your life. These stores are in the business of teaching their customers why they need to buy their products.
If you went to Michaels and Home Depot to start a project or learn a skill, when you run into a problem or need additional materials are you going to refer your questions to A.C. Moore or Lowe’s? You return to the people you trusted to start the project in the first place. The store built a relationship with you. The next time you’re in need of home improvement advice you’ll go back to Home Depot, again and again.
The best way to expand your business is to demonstrate to potential clients that you are the expert to turn to in your field. You can create clients, and keep clients, by teaching people the value of your business. Preferred Systems, Inc. is helping small businesses across the country expand their expertise in their fields. We can help you develop both live and online course curriculum to teach your customers the value of your business. We can even go so far as to help you offer CEUs to customers who attend your course. Visit our website, www.preferrededucation.com to learn how to establish yourself as the expert in your field.